Hosting Features: 4/5
Marketing and Analytics: 4/5
Cost: 3.5/5
Customer Experience: 4/5

Overall Rating: 3.9 / 5 (Very good)

WooCommerce is one of the most used eCommerce platforms on the market. As a free, open source WordPress plugin, it offers full customization and affordable extensions for businesses of all sizes. WooCommerce's basic platform allows merchants to instantly build an online store, though purchasing additional features may be necessary for specific cart and purchasing options. Although not serviced by live customer support, the variety of tutorials and how-to guides available on the site can help resolve most questions or technical issues.


Hosting Features - 5 / 5

Since WooCommerce is a Wordpress plugin, it requires self-hosting by the user. This means you can choose where to register your domain and pick the web-hosting option that best suits your needs. The basic WooCommerce plugin already has a mobile-friendly design and, after the initial setup process, is ready for use instantly.

Payment Methods Supported:

  • PayPal

Responsive Websites: Yes


Marketing and Analytics - 4 / 5

WooCommerce is an open source platform, allowing for a fully customizable online store. There are large selections of free themes and add-ons to help merchants personalize their site, although some features may only be available with the purchase of additional extensions. Nonetheless, the integrated Wordpress SEO is an invaluable tool for maximizing the online store's reach and efficiency.

Customer Outreach Tools:

  • Mobile Storefront

Conversion Tools:

  • Product Ratings and Reviews
  • Coupons
  • Discounts

SEO Optimization: Yes


Cost - 3.5 / 5

The WooCommerce plugin is completely free. Users can choose from a variety of themes and add-ons at no additional cost. However, a variety of useful (and sometimes necessary) extensions are available for purchase. We recommend users examine and consider the features they will need and use, so as not to choose extensions that would drive up the cost of setting up the store. Purchased WooCommerce themes have a 30 day, money back guarantee. Additionally, there are no transaction or setup fees.

Transaction Fees: No

Setup Fees: No

Free Templates Available: Yes


Customer Experience - 4 / 5

Since 2015, WooCommerce has been part of Automattic, operator of WordPress. Automattic/WordPress has an A+ rating from the BBB and an 8.3 score from Trustpilot. WooCommerce has no live customer service, either by phone or online. It does offer plenty of how-to manuals, and most support-related questions can be clarified by the site’s FAQs and user guides. Furthermore, users can open a support request online to receive assistance regarding any issue not resolved with the above-mentioned guides.

Year Founded: 2011

BBB Rating: A+

Number of BBB Positive Reviews: 0

Number of BBB Negative Reviews: 8

Trustpilot Rating: 8.3 out of 10

Date Collected: 2018-07-09


Full Name: WooCommerce eCommerce Website

Company Website:

Headquarters: Bellville, Cape Town, South Africa