Hosting Features: 4.5/5
Marketing and Analytics: 4/5
Cost: 4/5
Customer Experience: 4/5

Overall Rating: 4.1 / 5 (Excellent)

Wix eCommerce provides templates that are mobile-responsive and fully customizable, where users can easily edit designs and create attractive storefront pages for their online stores. The eCommerce plan also includes several store management tools, SEO analytics, and various marketing campaign options to help grow online traffic and customer outreach.

Several of Wix's special features for online store options are only available via third party apps, most of which will cost extra. Many user reviews express discontentment with this, as well as the company's customer service. Despite ratings, Wix is still reputable for its easy-to-use design software without hidden setup and service fees.


Hosting Features - 4 / 5

Wix provides free hosting service for all subscriptions plans as well as SSL certified protection. Its free subscription is limited to 500 MB of bandwidth, but all paid subscriptions include unlimited bandwidth. For access to more features, such as increased storage and custom domain names, Wix users must upgrade to the premium plan, which has additional charges.

Bandwidth: Unlimited

Staff Accounts: Unlimited (contributors)

File Storage: 20 GB

Security Features:

  • SSL Protection

Payment Methods Supported:

  • PayPal
  • Amex
  • Mastercard
  • Discover
  • VISA

Responsive Websites: Yes


Marketing and Analytics - 4 / 5

Wix provides dozens of eCommerce customizable templates with storefront designs which users can connect to other social media platforms and perform outreach marketing methods. Some special features for a Wix eCommerce store, such as abandoned cart recovery and coupons, are only available through third-party apps, which have additional fees.

Sales Channels:

  • Facebook
  • Pinterest

Customer Outreach Tools:

  • Blogging
  • Mobile Storefront
  • Third-Party Apps
  • Social Media Integration
  • Email Marketing

Conversion Tools:

  • Product Ratings and Reviews
  • Coupons
  • Discounts

SEO Optimization: Yes


Cost - 4 / 5

Wix offers reasonable prices for eCommerce and other website styles and allows users to choose between annual subscription payment and monthly payment, depending on their plan of choice. Subscription renewal for premium plans are automatic and must be manually disabled by users. If users forget or are unable to pay for renewal of their premium plan, Wix reverts the website back to the free version, which disconnects a user's customized domain from the website.

Plan 1: $16.50/month (annual subscription), $20 month to month

Plan 2: $24.50/month (annual subscription), $30 month to month

Setup Fees: No

Commission Fees: No

Free Trial: No

Free Templates Available: Yes


Customer Experience - 4 / 5

Many complaints against Wix deal with customer service and fees. While Wix does offer 24/7 support, customers explain the difficulty of getting in touch and receiving timely and concise responses to tech problems. Many reviews note that users were unaware of extra fees for additional features, domain names, and auto-renewal, which aren't listed on the main features page.

Year Founded: 2006

BBB Rating: B

Number of BBB Positive Reviews: 1

Number of BBB Negative Reviews: 27

Trustpilot Rating: 2.9 out of 10

Date Collected: 2015-04-27

Customer Service Phone Number: 1 (415) 639-9034

Customer Service Hours: 24/7

Contact Method:

  • Phone
  • Chat

Mobile App: Yes


Full Name: Wix eCommerce Website

Company Website:

Headquarters: 500 Tery A Francois Blvd Fl 6, San Francisco, CA, 94158, USA