Ada is a relatively new AI-powered chatbot that shows a lot of promise. Ada helps improve customer satisfaction by shortening response times for common questions and freeing up human agents to deal with more complex issues. Unlike many of its competitors, Ada is both highly-customizable and user-friendly. Its versatility and integration features make it a great choice for businesses that want to be able to connect with their customers across all types of platforms. The company claims that its chatbots can automate 70% of customer actions and answers. The only way to know if it's right for you is to request a demo and wait for an Ada representative to get in touch with you.

Artificial intelligence (AI) capabilities

Ada enables you to create custom, natural-sounding responses to common consumer questions in seconds. There's no coding required, so it's user-friendly for all businesses. You can set up a separate chatbot for each department, and they can seamlessly hand conversations off to one another. Ada is able to interpret inaccuracies, missed words, and spelling errors to determine the customer's meaning and context. However, if the chatbot comes across an inquiry or action it cannot handle on its own, it can turn the conversation over to a live agent who can assist the customer further. 

Ada supports over 100 languages and enables you to store customer information, like name, email, and more. It integrates with popular email ticket services and your business's API so you can build in custom interactions tailored to your company.

Administrative platform

Ada's dashboard gives you the ability to track customer satisfaction and other metrics so you can quickly see how well the chatbot is performing and what aspects of the customer service experience could be improved. You can issue custom surveys through Ada if you want precise feedback on a particular issue.

While the Ada platform is pretty intuitive, the company's consultants will work with you to set up your chatbot and learn how to leverage the insights its dashboard provides. With drag-and-drop functionality, it's easy to create answers, add images, GIFs, and links, and give the chatbot your brand's personality.

Ada provides users with an analytics dashboard that provides real-time insight into the time, effort, and cost savings generated by its automation. Users can build and share surveys throughout the customer experience that capture qualitative and quantitative feedback based on specific brand standards.

The company also provides access to automated customer experience consultants who provide ongoing education, share their knowledge through webinars and forums, and help clients get the most out of the product. You'll have access to webinars, forums and other resources to help you get up to speed on everything that Ada can do.

Consumer experience

Ada can communicate with customers 24/7 through a company's website, a mobile app, SMS, Facebook Messenger, Apple Business Chat, and Twilio. Integrations for WhatsApp and WeChat are coming soon. And of course, it can communicate via live chat on the web or from a mobile device. The interaction is personalized to the language, location, and intent of the customer.

Ada has only been around in 2016, so there isn't a lot of objective customer reviews online. It's received praise from several tech publications, which it shares proudly on its website, but its Trustpilot ratings are less impressive. However, as of the time of this writing, there are only three reviews on the company's page, so take that with a grain of salt.


Ada doesn't publish any pricing information online, so you'll have to request a demo from the company and wait for a representative to get in touch with you for more details. The cost will vary depending on your business's needs and customer engagement strategy.